Every business, brand, or organization needs effective copy.
You can have the world’s best product or greatest service, but if you can’t communicate how incredible your offer is in a clear, concise way, then you have nothing. For this reason, copywriting is essential. But you may be surprised at exactly what a copywriter does since the role involves much more than just writing about a product or service.
In this blog, I’ll explain what a copywriter does and how working with one can benefit your business.
What Is A Copywriter
For the uninitiated, I like to explain copywriting as marketing and advertising writing.
A copywriter produces creative that persuades, influences, or otherwise gets people to take some sort of predetermined action. Now, that’s just a baseline definition. Copywriting, as a whole, is much more than that.
Look around you…
Any any given time, you’re usually never more than an arm’s length away from a piece of copy.
It’s everywhere: The text on your book cover is copy; the label on a product package is copy; the lyrics of a song, the script of a speech, the posts in your social media feed, the emails in your inbox—it’s all copy.
What A Copywriter Does
What a copywriter does is uncover the target audience.
Learn of their pain points, desires, fears, and ambitions. And then draft compelling text that persuades and influences that audience to take action on your offer, whether it’s a product, service, freebie, etc. This is why good copywriting is so important for business—it’s matching up your offer with the ideal person who could most benefit from it.
But that’s not all a copywriter does…
They are also marketers and strategic thinkers/partners to your business. Let’s face it… Marketing involves a lot of planning and strategizing. For this reason, you need someone at the helm who can help guide and steer your marketing efforts in the direction most likely to lead to success.
Advantages Of Working With A Copywriter
Now that you understand what a copywriter does, it’s time to explore how working with one can benefit your business. Here are just a few of the advantages you can expect from working with a skilled copywriter.
1. A Strategic Partner
A copywriter doesn’t just pump out text in a Google Doc for you.
Sure, that’s part of a copywriter’s job but there’s more to it than that. Think of a copywriter as a strategic partner who helps you develop, strategize, and execute plans to achieve your business objectives. A good copywriter takes work off your plate and lightens the load. They advise and strategize on different plans, which gives you more time to focus on what you do best—running your business.
So, aside from simply delivery content, a copywriter also partners with you to help you achieve your marketing goals.
2. An Advisor And Consultant
As a copywriter, one of the bigger aspects of my job is to advise my clients on their marketing strategies.
I help determine the best course of action regarding their marketing plans and ambitions. For this reason, you can also include the role of a consultant within the wheelhouse of what a copywriter does.
Think of a good copywriter as your professional counselor, someone who’s always there to provide suggestions and guidance for your marketing.
3. Brand Voice Alignment
Your brand voice is a huge differentiator.
There are countless companies in direct competition with yours, vying for your portion of the market. With this in mind, you know how important it is to separate yourself. And having a distinct brand voice is one of the best ways to do this. A copywriter helps cultivate your brand voice (or strengthen the voice you’ve already developed).
As a result, another crucial aspect of what a copywriter does is to align your voice in all your marketing channels.
This makes it so that you sound the same at every brand touch point. Your voice is consistent from your emails and web copy to your blogs and social media posts. A discrepancy in voice between these outlets can create distrust in leads and customers.
For this reason, it’s essential to ensure your voice is aligned on each platform you occupy. And that’s exactly what a copywriter is trained to do.
What’s Next? Book A Free Call To See If We’re A Good Fit
Business is challenging. You have enough on your plate, juggling all the responsibilities that come with owning a business.
For this reason, the last thing you need is to stress about your content creation and marketing needs—that’s where I come in. For the last 4 years, I’ve worked both freelance and in-house, helping clients around the world connect with their audiences and grow their businesses.
And if you’re ready, I’d be honored to help you as well. Send me a message today and let me know about your copywriting needs.