Dan Martell

Client: For 9 months, I worked in-house for Dan Martell—an AI thought leader and the fastest-growing personal brand in the business space.

Target Market: Business owners and entrepreneurs doing 100K to $1M+ in revenue.

Problem: Dan needed regular, high-quality, value-driven newsletters and email copy to nurture and monetize his list of over 200K email subscribers.

Solution: Weekly newsletters that shared stories, practical teach points, and showcased Dan’s expertise and authority to nurture and build goodwill with his list. In addition, this was followed by weekly direct response emails that prompted readers to self-select for Dan’s coaching services.

Deliverables: Weekly newsletters and sales emails (performance metrics included).

Results: Over $300K in revenue over 6 months, and list growth from 200K to over 400K.

Certified Flourishing Coach

Client: Certified Flourishing Coach is one of the world’s fastest-growing life coaching certification companies, based in Calgary, Alberta, Canada. They are an ICF-Accredited (International Coaching Federation) coaching organization.

Target Market: Sophisticated coaches who love to learn and are interested in evidence-based certification programs (The Flourishing Framework). And newer/aspiring coaches just entering the industry who were interested in learning more about the Certified Flourishing Coach (Coaching Industry Exposed).

Problem: Certified Flourishing Coach needed to copy to promote its new lead magnets, The Flourishing Framework and the Coaching Industry Exposed.

Solution: My strategy involved reviewing the lead magnet (which consisted of a series of video modules). Pulling all the relevant information from the video trainings. And weaving the compelling aspects of the video content into my copy, coupled with my own knowledge of persuasive writing and communication.

Deliverables: 1 landing page and 14 emails.

Euphor-X

Client: Euphor-X is a health and supplement company based in Fort Worth, Texas.

Target Market: Health and wellness enthusiasts.

Problem: The client wanted to improve their open rates, click-through rates, and conversion rates.

Solution: I crafted Euphor-X’s entire 2025 email sequence, which consisted of 24 content emails designed to build trust and goodwill, establish monetization paths leading to various offers, and keep the list “warm” until the next launch. The campaign also comprised 36 sales emails (spread across 6 promotions throughout the year) selling various supplement bundles.

Deliverables: The campaign consisted of a total of 60 emails. 36 sales emails and 24 content emails.