“What’s one big thing you’ve learned since writing for us so far?” Tod Melnyk, our team leader and CEO of Martell Media, asked me this question last week. I had to stop for a moment. These last 5 months have been such a whirlwind since I started as Dan Martell’s […]
After years of struggling, sacrificing, and slaving away, you’ve finally grown your business to a reputable position. Congratulations—that’s an incredible feat. Especially since most businesses go the way of the dinosaurs in only a few years after opening. In other words, they go extinct just as quickly as they spring […]
Every business, brand, or organization needs effective copy. You can have the world’s best product or greatest service, but if you can’t communicate how incredible your offer is in a clear, concise way, then you have nothing. For this reason, copywriting is essential. But you may be surprised at exactly […]
“If you build it, they will come.” I don’t know where that adage originated or why it’s so popular, but it’s wide of the mark. The truth is you can have the world’s greatest product or service, but if no one knows about it (or what it can do for […]