There’s a unique idea that you need to arm your marketing and advertising efforts with. In fact, this single notion can often be a make-or-break element in a campaign. And yet, it’s often ignored in many marketing efforts. It’s the idea of concept advertising. This is where marketing and creativity […]
I recently had a Zoom chat with a client. They were struggling to monetize their email list and were looking for some guidance and support. Now, this client has been in business for over 20 years, has an incredible product, and is a very caring person. So, I locked in. […]
I have a question for you… Why would someone purchase your products or services over one of your competitors? You may say you’ll slash prices to be more competitive… That’s one way, I guess. But I’d much rather you remain competitive without compromising your value (and bottom line). I want […]
Struggling with your landing page conversion rates? You’re in good company… As a copywriter who has written in dozens of industries for clients around the world, I see brands and businesses repeatedly making the same mistakes on their landing pages. Luckily, the solution is pretty simple and doesn’t take long […]
Every business should prioritize email if they’re not already. This powerful yet all-too-often ignored marketing channel is your digital goldmine (if used correctly). Its ROI potential is unmatched, dwarfing every other marketing avenue, including social media, SEO, and paid ads. And the best part? It’s simple to get started and […]
As a business owner or entrepreneur, you’ve likely heard of the concept of copy vs content. Often, these terms are used interchangeably; however, there is actually a stark difference between the two that you need to become familiar with. If you’re like most business owners, you’ll probably outsource your writing […]
You’re most likely ignoring the single biggest asset in your entire business. This simple marketing concept is an invaluable tool that is unmatched when it comes to lead conversion, customer retention, and revenue potential. It outperforms SEO, affiliate marketing, paid ads, and even social media. This is marketing 101 that […]