Struggling with your landing page conversion rates?
You’re in good company…
As a copywriter who has written in dozens of industries for clients around the world, I see brands and businesses repeatedly making the same mistakes on their landing pages.
Luckily, the solution is pretty simple and doesn’t take long to implement.
Here are 5 easy fixes that can quickly help you boost your landing page conversion rates.
1. Sell The Opt-In On Your Landing Page
A big mistake I see on a lot of landing pages is that they aren’t selling the opt-in.
Business owners and entrepreneurs mistakenly assume that because their lead magnet is free, they don’t have to sell it in their landing page copy or opt-in form.
That is not the case.
Even when the offer is free, audiences still need persuading…
You still have to tell them what they’ll get out of your offer, how it will improve their lives or business, and why they should take action now.
Think of your landing page as a mini sales page.
That’s the mindset shift you need to make when approaching this topic. In fact, selling on your landing page is so crucial that the rest of the tips in this blog all fall in lockstep with this notion.
2. Lead With The Benefit In Your Headline
In order to entice people to do anything, there needs to be a clear and compelling benefit that answers the simple question: What’s in it for me?
If I read your headline and ask, “Why should I?” Then that headline is not doing the heavy lifting it should be.
The benefit to the prospect should be clear and definite.
For example, compare the following opt-in form headlines:
- Sign up for our email newsletter for weekly updates
- Grow your business quickly with proven tips and tactics from experts in the field
Which do you think is more compelling?
Number 1 is boring, generic, and does absolutely nothing to add value.
Number 2 leads with a strong benefit that I care about and want: Growing my business with proven advice from experts.
3. Dramatize Your Bullets
Most businesses underestimate the power bullets have in copy.
Bullets are where prospects go to see if what they’re looking for is included in your offer.
So, they are essential, even for freebies.
But the error most businesses make with their bullets in copy is they treat them like bullets in a blog post or article.
Blog or article bullets summarize or condense a point/idea.
However, bullets in copy are supposed to amplify excitement and enthusiasm about your offer by leading with a strong and clear benefit to the reader.
In other words, you need to dramatize your bullets.
Dramatizing bullets means making them powerful and compelling by clearly stating how your offer will benefit the person opting in.
Each bullet should offer such a strong benefit that it should be enough on its own to compel the person to give their email address for your freebie.
4. Add Trust Signals
A trust signal is any indicator that communicates that other people have benefited either from the freebie on your landing page or your brand in general.
In short, trust signals communicate authority and credibility.
And they come in many forms:
- Testimonials
- Reviews
- Logos from previous clients you’ve worked with
- Accreditations or qualifications
- Star ratings
Adding these trust signals to the site can help boost your landing page conversion rates quickly.
5. Improve Your Offer
If all else fails, you may simply have to improve your offer.
Many businesses slap together a haphazard offer just because the lead magnet is free.
That kind of thinking will leave crickets in your opt-in form.
Your lead magnet has to be an irresistibly valuable offer.
It should solve a persisting pain point for your audience quickly and easily so they experience a fast win.
Delivering this kind of free value is what causes people to become curious about your paid offers.
Your lead magnet should be so good and so valuable that it gets people thinking, “Man, if they’re giving away THIS for free, I wonder how good their paid stuff is!”
This is what creates curiosity and intrigue around your other offerings.
Elevate Your Messaging With Professional Copywriting
If you follow these steps, you will see an increase in your landing page conversion rates.
However, one challenge of this process is finding the time to do it all. As a business owner, you have a million and one things on the go. As a result, you just don’t have the mental bandwidth to manage these kinds of details.
That’s where I can help.
As a freelance copywriter, I’ve written for businesses around the world in an array of industries. And I can help you reach your business objectives with clear and compelling copy that engages your audience and drives sales.
So, if you’re ready to elevate your messaging, contact me today to learn more.