Healthier Living 4 You (HL4Y)

Client: Healthier Living 4 You (HL4Y) is a health and wellness company based in Ontario, Canada. Founded in 2004, they are an industry leader in cellular rebalancing footbaths.

Target Market: Spa owners, massage therapists, energy lightworkers, and holistic health practitioners.

Problem: HL4Y lacked a unique brand personality, voice, and tone to distinguish itself in the marketplace

Solution: I created a full brand voice guide that detailed the company’s brand personality, tone of voice, phraseology, power values, conviction codes, mission, customer and brand archetype, brand story, and more.

Deliverables: I delivered a comprehensive 40-page document that detailed the heart and soul of the company.

Alex Brown Official (SPEC)

Client: Alex Brown Official is my self-improvement brand.

Target Market: athletes, dreamers, self-help enthusiasts, and goal-oriented individuals.

Problem: My brand lacked a distinct voice, tone, and personality that would distinguish it.

Solution: I created a full brand voice guide that detailed my company’s brand tone, voice, phraseology, personality, mission, and more.

Deliverables: I delivered a detailed 38-page document that explained the heart and soul of my brand.